Lillie O’Brien established London Borough of Jam in 2011, following four years as pastry chef at St John Bread & Wine. LBJ preserves are made in small batches, and cooked for a shorter time than generic brands, producing an honest, unadulterated flavour that is fruit-driven, rather than sugar-driven. We use natural, unrefined sugars and no commercial pectins.
The preserves combine seasonal fruits – sourced in the UK, France, Italy and Spain – with unusual additions such as bay leaf, cardamom, liquorice, and wild fennel pollen, which we believe enhance the fruit flavours and create natural, respectful combinations.
In 2013 Lillie set up a small shop in Clapton, East London, selling her preserves alongside other quality products, all sourced thoughtfully and imaginatively. The LBJ shop is open weekends only, from 11am to 5pm.